New look for Creative Cables stores: more light, more style, more inspiration

The Creative Cables Store at Via Mazzini in Turin.

A simple idea. A striking result. The Creative Cables store in Turin is the first to embrace our new concept—a visual narrative built around display boxes, lighting, and creativity.

Each lamp now has its own dedicated space—a corner designed to highlight its design, enhance its details, and showcase its full potential. The layout is an invitation to explore, imagine, and create.

The concept? The same one that captivated visitors at Euroluce 2025. At the Creative Cables stand during the Salone, every lamp had its own box. A deliberate design choice, made to put light center stage and give each creation the spotlight it deserves. Now, this approach becomes permanent: the store transforms into a modular gallery, where every lamp becomes a world of its own.

The Creative Cables stand at Euroluce 2025

The new setup makes the path through the store more intuitive, the experience more immersive, and inspiration instantly accessible. The boxes create a visual rhythm that sparks the imagination and helps convey the aesthetic and function of each product at a glance. The result is a store that increasingly resembles a showroom, a creative lab, an exhibition space where light is presented in a way that’s even clearer, more engaging, and irresistibly compelling.

New layout, same passion for light. Come discover it in store.