Antonella Aguiari and Maurizio Jannucci: from Piedmont to Tenerife with Creative Cables

With Creative Cables, Antonella and Maurizio bring custom lighting to Tenerife, combining innovation and personalized design to create unique lamps.

Their adventure in the world of lighting began in the electronics sector. With the advancement of LED technology, they both saw an opportunity that led them to a radical transformation, specializing in the design and implementation of residential and industrial systems, and later expanding their offerings to Home Design lighting.

It was during this journey that they encountered Creative Cables: "We were immediately struck by the potential of the combination of originality, simplicity, and creativity, and thus began our collaboration when our business was still in the province of Turin."

In 2019, eager to embark on a new adventure, they decided to move to Tenerife, continuing their work and choosing Creative Cables as their sole partner. "The vast array of components, colors, and the numerous possible combinations for both indoor and outdoor use make us consider Creative Cables the ideal partner to propose in the Canary Islands."

Their store in Tenerife is described as "The tailor shop where you create your own lamp." Just as tailors make custom-made clothes, Antonella and Maurizio create lamps tailored to the environment and the clients' needs, playing with a wide range of colors and types of components.

Among the most innovative products for their customers are the EIVA Outdoor IP65 products, the portable and rechargeable Cabless lamps, the Ghost light bulbs, and the Filé string lights. However, the essential product for their clients is undoubtedly the iconic fabric cable, which, thanks to its wide range of colors, offers numerous creative solutions, "including the creation of accessories (necklaces, bag decorations, etc.)."

Among the projects they remember with the greatest pride, realized thanks to Creative Cables components, are the lighting of a stairwell with cascading bulbs at different levels and the lighting of numerous outdoor pergolas. Additionally, the ability to light an entire apartment using only wall outlets demonstrated the innovativeness of these products.

Antonella and Maurizio's experience in Tenerife is an example of how passion, creativity, and a good partner can transform an idea into a successful project, bringing light and personalized design to every corner of the island.