The Creative Cables Store on Via Mazzini in Turin.
A simple idea. A dramatic result. The Creative Cables shop in Turin is the first to get a makeover according to the new concept and to ignite a visual narrative made up of boxes, light and creativity.
Each lamp now has its own dedicated space: a corner designed to enhance its design, make its details stand out, and showcase its potential. A display that is an invitation to explore, imagine, create.
The concept? The same one that captivated visitors at the Salone del Mobile 2025. At the Creative Cables stand at the Salone, each lamp had its own box. A precise design choice, intended to put the spotlight on the lighting and give each creation the stage it deserves. This approach now becomes permanent: the store is transformed into a modular gallery, where each lamp is a world of its own.
The Creative Cables stand at Euroluce 2025
The new layout makes the route more intuitive, the experience more engaging, and inspiration within easy reach. The boxes create a visual rhythm that stimulates the imagination and helps you instantly grasp the aesthetics and functionality of each product. The result is a shop that is increasingly becoming a showroom, ideas lab, exhibition space where light is presented in an even clearer, more accessible, and more captivating way.
